| The popularity of search engines can be gauged from | | | | search background color to black would result in less |
| the fact that almost 90% of queries are sought from | | | | power consumption and hence conserve energy on a |
| search engine listings. For regular net surfers, search | | | | large scale. Thus initiated a debate on the anti-glare |
| engines have become their friend, philosopher and | | | | search engine; a theory supported by Blackle that |
| guide. All they have to do is type in the keywords | | | | used a black background as its page. |
| and lo, the answer is out! There is almost nothing | | | | For a brief period, the Black Google theory raised |
| that cannot be searched on the internet. Thanks to | | | | great hue and cry, drawing the attention of millions. |
| the world class search engines like Google, Yahoo, | | | | However, after much debate, this new theory was |
| MSN, Ask… the list is endless. But there rests | | | | completely rejected on account of some of its |
| a certain amount of trust on the first 3 search engine | | | | loopholes. The question that arises now is: Can there |
| biggies. Out of them, Google stands tall amongst the | | | | be any logic behind the use of dark background |
| rest. No wonder, there must be something unique | | | | colors? If black screen saves energy, then why |
| about Google since almost 75% of browsers type | | | | aren't all search engines switching to the same mode? |
| their queries there. | | | | Questions regarding these issues have been raised |
| Taking cue from the success of Google, its | | | | and been given logical answers. For once, the Black |
| competitors are always on the quest to come up | | | | Google theory has been laid to rest. |
| with unique propositions that would create a | | | | Analyzing from a wider perspective, we should take |
| revolution in the search engine market. Better | | | | into consideration the fact that all discoveries and |
| keyword research tools and other user-friendly aids | | | | inventions have constantly been worked upon. So |
| are making search engines results more targeted. | | | | why not make an effort and take the Black Google |
| However, a recent happening created a buzz in the | | | | theory to the next level. Once a thing is analyzed and |
| field of search engines but it does not relate to the | | | | worked upon, better ideas are bound to flow in thus |
| algorithms associated with search engine results. An | | | | ensuring the improvisation of the original concept. |
| article by Mark Onktush claimed that converting the | | | | |