| The distillery and brand Bacardí, from Santiago de | | | | Barrel Proof and Maximum Extra Old, all having great |
| Cuba, was established as the largest and best | | | | success nationally and internationally. It is a strong |
| exporting company of rum for most of the 19th | | | | beverage, but is nice on the palate and when used |
| century and part of the 20th century. However, the | | | | moderately, is not detrimental to human health. |
| company was nationalized in 1959 by the Cuban | | | | The details of the Havana Club production process in |
| Revolution and the owners of the brand Barcardí | | | | Cuba does not circulate often because the Bacardí |
| migrated, taking the brand with them. | | | | brand has tried to patent it. However, the secret of |
| The new industry assumed the old trade name- | | | | Havana Club, and the Cuban rum as a whole, does |
| founded in Cardenas in 1878- and thus, Havana Club | | | | not seem to be a chemical formula zealously kept. |
| brand came to life; a brand made for exporting | | | | Master rum maker of Havana Club, Jose Navarro, |
| mainly, and whose symbol, La Giraldilla, is a statuette | | | | assures that the quality of the Cuban rum "lies in our |
| which symbolizes Havana City. Havana Club was | | | | sugar cane, that grows admirably in our soil and the |
| produced, at first, for the national market and for | | | | molasses extracted, has a unique quality (...) and also |
| the former socialist countries, however in 1993 the | | | | lies in a culture, inherited and transmitted from |
| brand was presented by the French-Cuban company | | | | generation to generation, from Cuban to Cuban, from |
| Havana Club S.A. whose global distribution is in charge | | | | heart to heart." |
| of the Pernod-Ricard enterprise. This enterprise has | | | | And that is true because Cubans drink rum very |
| been in charge of promoting the Cuban rum in the | | | | pure, without water, ice or any other mixture; |
| market, accomplishing unforeseen share growth, as | | | | something that is held deeply in the hearts and typical |
| well as development of new Cuban brands like | | | | only of the producer countries. The rest of the world |
| Mulata, Caney, Arecha, Legendario, Varadero, | | | | consumes rum mixed with other beverages, |
| Santero, and Caney. | | | | preferring light rums for cocktails like the Daiqiri, and |
| Havana Club today produces silver dry rum, | | | | the dark rums for cocktails like Rum Collins. The |
| three-year special rum, seven-year reserve rum, and | | | | Cuban rum is even used in the preparation of some |
| 15 years rum, as well as the youngest brands: Cuban | | | | dessert sauces and flaming dishes. |