| McDonald's become the largest national fast - food | | | | study Mac strength and choose the stark opposite |
| chain in eighties. They had found their perfect recipe | | | | approach."Have it your way".Burger king |
| for success. And they were all out to defend their | | | | advertisement exclaimed at Mac and attracted |
| turf come the hell. McDonald strength was the | | | | customer who prefer to choose their own way to |
| hamburger, its uniformity instant delivery and | | | | eat their hamburger from their very own plate. "Have |
| inexpensiveness.The advertising said about the top of | | | | it your way" was a clear differentiator between the |
| the live, the Big Mac: "Two all-beef patties, special | | | | two chains. Also the effect was, Mac was squeezed. |
| sauce, lettuce cheese, pickles, and onions on a | | | | They can't afford to tamper their hard earned, finely |
| sesame seed bun."What should be the best strategy | | | | turned system in order to match the Burger king. At |
| to attack a leader, who is all out to defend his | | | | least not so early.That when guerrilla wins the battle- |
| ground?Simple, change the battle ground and rules | | | | when competition is not prepare and unable to turn |
| itself. Study the leader and take 180° about turn | | | | around and defend itself.Arvind Kumar is a Engineer |
| and walk and choose your own ground to launch an | | | | by education from I.I.T, Delhi. He is working since |
| attack.That's what burger king did to Mac. They | | | | 2000 in Internet economy has launch many venture. |