| McDonald's become the largest national fast - | | | | strength and choose the stark opposite |
| food chain in eighties. They had found their | | | | approach."Have it your way".Burger king |
| perfect recipe for success. And they were all | | | | advertisement exclaimed at Mac and attracted |
| out to defend their turf come the hell. | | | | customer who prefer to choose their own way |
| McDonald strength was the hamburger, its | | | | to eat their hamburger from their very own |
| uniformity instant delivery and | | | | plate. "Have it your way" was a clear |
| inexpensiveness.The advertising said about | | | | differentiator between the two chains. Also |
| the top of the live, the Big Mac: "Two | | | | the effect was, Mac was squeezed. They can't |
| all-beef patties, special sauce, lettuce | | | | afford to tamper their hard earned, finely |
| cheese, pickles, and onions on a sesame seed | | | | turned system in order to match the Burger |
| bun."What should be the best strategy to | | | | king. At least not so early.That when |
| attack a leader, who is all out to defend his | | | | guerrilla wins the battle- when competition |
| ground?Simple, change the battle ground and | | | | is not prepare and unable to turn around and |
| rules itself. Study the leader and take | | | | defend itself.Arvind Kumar is a Engineer by |
| 180° about turn and walk and choose your | | | | education from I.I.T, Delhi. He is working |
| own ground to launch an attack.That's what | | | | since 2000 in Internet economy has launch |
| burger king did to Mac. They study Mac | | | | many venture. |