| The evidence is overwhelming - Real extra
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| | in the bottle is pomace, canola or some
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| virgin olive oil not only enhances the
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| | other cheap refined oil. Mixed products
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| taste of food but is good for you,
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| | have no quality stated or implied, they
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| consider the following headlines:Olive
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| | are entirely price sensitive. So the
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| oil 'acts like painkiller' - BBC
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| | distributor, broker, importer or retailer
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| Mediterranean Diet Adds Years to Your
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| | needs to constantly offer either the
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| Life (high intake of ... olive oil) -
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| | cheapest product or be very close to it
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| Oleic Acid Key to Olive Oil's Anti-Cancer
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| | for fear that at some point their supply
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| Effect - Reuters.comHowever, there is a
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| | will disappear and they will be undersold
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| dark side - fraud in the olive oil
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| | due to the market realities of working
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| marketplace:Olive oil's slippery supply
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| | with this type of product.This is where
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| line - Extra Virgin Olive Oil - Are You
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| | the consumer gets cheated - the labeling
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| Getting What You Pay For? - ABC News
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| | does not accurately reflect what is in
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| 7Online "A clear case of fraud .....
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| | the bottle. Take for example 'light olive
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| almost all of the virgin and extra virgin
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| | oil' - what is 'light' olive oil? Olive
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| olive oil produced by large commercial
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| | oil made from 'light' olives? Light olive
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| Italian olive oil plants" "of 73 olive
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| | oil is 95% pomace, canola or some other
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| oils ... in the U.S. Only 4 per cent were
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| | cheap oil mixed in with 5% virgin olive
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| pure olive oil. The rest were
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| | oil. It stretches the imagination to
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| adulterated" - New York TimesThe health
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| | think that olive oil consumers demand
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| benefits of extra virgin olive oil only
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| | this type of product.B) Real extra virgin
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| apply to real extra virgin olive oil and
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| | olive oil obviously costs more to produce
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| not to fraudulently mislabeled
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| | than the cheap, mixed products. But olive
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| products.As most olive oil consumers
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| | oil consumers benefit because they get
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| know, the price of real extra virgin
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| | what they pay for - the product. Real
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| olive oil has risen dramatically. At the
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| | extra virgin olive oil is always that -
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| same time the quality of the products
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| | real extra virgin olive oil - the
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| being offered has deteriorated
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| | product, the quality does not vary. Olive
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| dramatically. Logic would dictate that a
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| | oil consumers always get what they want
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| significant percentage of olive oil
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| | and what they pay for - the flavor
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| consumers would prefer real extra virgin
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| | enhancing attributes and all of the
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| olive oil instead of the over-priced,
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| | health benefits of real extra virgin
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| mislabeled and adulterated products that
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| | olive oil.It should be noted that due to
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| have flooded the market.However the olive
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| | current market factors, the price
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| oil consumer's freedom to choose their
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| | difference between real extra virgin
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| product is limited to what is actually
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| | olive oil and the cheap mixes has pretty
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| offered.
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| | much closed and in some cases is now
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| Food importers, distributors. brokers
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| | inverted. Real extra virgin olive oil
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| and retailers essentially decide between
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| | being less expensive than the cheap
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| two types of products when it comes to
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| | mixes.So, who gets to decide what olive
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| the distribution of olive oil: A) A cheap
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| | oil consumers consume?
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| mixed product or B) Real extra virgin
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| | We believe that this decision belongs to
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| olive oil:A) Mixed products have no
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| | the consumer. Olive oil consumers should
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| guarantee of quality, the paperwork may
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| | demand real extra virgin olive oil.
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| say 'extra virgin olive oil' but what is
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