| Being a consumer isn't easy. And it's not
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| | linoleum flooring (and this is why it's
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| like you can major in it in college (you
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| | not considered edible by humans!).
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| can major in marketing, but there are no
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| | Marketers knew that you'd never eat the
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| degrees in consumerism).
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| | stuff if they called it linseed oil, so
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| When you're a consumer, you really have
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| | they changed the name to flaxseed oil.
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| to have your wits about you and be
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| | In a way, it's like Prego Pasta Sauces.
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| constantly on your guard for slick
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| | When Campbell's, as in the soup company,
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| marketing executives and ad agents who's
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| | came out with their pasta sauce years
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| only purpose in life is to SELL YOU
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| | ago, nobody bought it. The name
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| SOMETHING. When you keep your eyes open,
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| | Campbell's had been associated with soup
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| you'll see that they're willing to tell
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| | for so long that most consumers imagined
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| you anything to get you to buy, buy, buy.
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| | Campbell's Pasta Sauce would be soupy and
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| Let's take flaxseed oil as a perfect
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| | thin. So they changed the name to Prego
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| example of slick marketing. It's sold as
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| | and it became a leading brand. Same
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| a great source of omega 3 oils, but the
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| | product, different name.
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| truth is it isn't. And I can prove it!
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| | When you take away the fact that science
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| A recent study published in the July 2006
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| | tells us it's not a good source and that
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| issue of the American Journal of Clinical
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| | it's not part of the human food chain
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| Nutrition confirmed what I've been
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| | (it's actually a by-product of the linen
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| telling people for years about flaxseed
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| | industry), what's left to market about
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| oil. And I quote, "Evidence suggests that
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| | it? Nothing really! So marketers sell
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| increased consumption of n-3 FAs [omega 3
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| | flaxseed oil by highlighting perceived
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| fatty acids] from fish or fish-oil
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| | problems with their competition, which in
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| supplements, but not of alpha-linolenic
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| | this case is fish oils.
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| acid [flaxseed oil], reduces the rates of
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| | They'll tell you that there's no fishy
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| all-cause mortality, cardiac and sudden
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| | after taste with flaxseed oil. Well, fish
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| death, and possibly stroke." Pretty
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| | is fish folks and you have to decide
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| convincing!
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| | what's more important, your long-term
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| In spite of the scientific evidence to
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| | health or the momentary taste of fish.
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| the contrary, a marketer's job is to make
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| | They'll also say things like fish "may"
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| flaxseed oil look like a "hero" in your
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| | have heavy metals and toxins which
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| mind and he or she does this with words
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| | flaxseed oil doesn't. This may be true,
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| and mental images. Let's dissect some of
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| | especially if you're eating less than
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| their words and mental images of flaxseed
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| | desirable fish from a disreputable
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| oil and see what's behind them.
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| | source. But they obviously don't know
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| They'll tell you that flaxseed oil is
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| | every source of fish oil. I personally
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| natural. This might be in that it's not
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| | know of one that is screened for over 160
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| "man-made," but it's not natural to the
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| | toxins with a detectable limit of ZERO
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| human food chain. It"s not even
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| | before the source will be used.
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| considered edible oil for humans by many
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| | The last two examples are a cheap shot
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| scientists. Why? Let's keep looking at
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| | marketing ploy used by companies with NO
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| the marketing.
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| | other merit to their product who want to
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| Why do they call it flaxseed oil when
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| | play on misunderstandings and unfounded
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| that's not what it was called for
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| | fears about fish.
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| centuries? That's right, flaxseed oil has
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| | Don't buy it and don't buy flaxseed oil
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| another name.
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| | for your health. If you do, you'll only
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| Traditionally it's been called "linseed
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| | be buying a bottle of slick oily
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| oil" and linseed oil is used for thinning
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| | marketing.
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| paint, polishing furniture and making
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