Need More Traffic? Optimize Your Website! (Part II)

In part one; we learned that keywords and keywordtags are not the only place you can imbed keywords.
phrases are an important part of the success of ourYou can use them in alternative text or graphic labels.
website. Also, we had a homework assignment.PullFor graphic labels, open the graphic then save it with
out your list of keywords and keyword phrases, andthe new file name. Therefore, JPG00001.jpg becomes
we will learn what to do with them.Since yourArabian.jpg or better Argentinean_Arabian_Horse.jpg.
keywords have to be spread throughout youThen insert it into your website.Be careful though;
website to maximize their effectiveness, let us startmake sure you do not over do it and get in trouble
with the top of the web page and work our way towith the search engine police.Meta TagsMeta tags are
the bottom.Title BarOne if the most important placeson your website for the purpose of drawing traffic
to insert our keywords is the title bar. This is theyour site. Think of them as invisible text boxes full of
text you see in the blue line, at the top of yourkeywords and keyword phrases.Other TagsYou can
website.If you search different sites, on the web,put your keywords and keyword phrases into your
you will see many websites that have their companynavigation page or other text links.What all this does,
name and home in the title bar. It may be somethingis increase your website's keyword density. As
like this.Arabians de Argentina | HOMEChanging thesearch engines looks for information, your entry
title to include specific keyword phrases will increaselooks appealing because you have more keywords
the search engine's ability to find your site. Try it thisand keyword phrases. This causes it to present your
way.Training and History of Arabian Horses inpage before other similar pages.Of all the above, a
Argentina | Arabians de ArgentinaWhich do you thinkdescriptive title bar may be the most important.
is more focused?Header TagsWhile spreadingExperiment with the others and see how it affects
keywords and keyword phrases throughout youryour page rankings.In our next installment, we will
website, a good place to insert them is in yourlook at another great way to make your website
header tags.Header tags are the bold print sectionattract the attention of the big search engines. Do
introductions you use to break up your text intonot loose that keyword list!Parrott Writing Services, a
smaller more digestible pieces.San Antonio Texas company specializing in web
content, ghostwriting, website optimization, online
Arabian Horsesoffline ad copy and technical writing to small
Historybusinesses.
TrainingGraphic and Alternative Text TagsHeader