| In part one; we learned that keywords and | | | | |
| keyword phrases are an important part of the | | | | TrainingGraphic and Alternative Text |
| success of our website. Also, we had a | | | | TagsHeader tags are not the only place you |
| homework assignment.Pull out your list of | | | | can imbed keywords. You can use them in |
| keywords and keyword phrases, and we will | | | | alternative text or graphic labels. For |
| learn what to do with them.Since your | | | | graphic labels, open the graphic then save it |
| keywords have to be spread throughout you | | | | with the new file name. Therefore, |
| website to maximize their effectiveness, let | | | | JPG00001.jpg becomes Arabian.jpg or better |
| us start with the top of the web page and | | | | Argentinean_Arabian_Horse.jpg. Then insert it |
| work our way to the bottom.Title BarOne if | | | | into your website.Be careful though; make |
| the most important places to insert our | | | | sure you do not over do it and get in trouble |
| keywords is the title bar. This is the text | | | | with the search engine police.Meta TagsMeta |
| you see in the blue line, at the top of your | | | | tags are on your website for the purpose of |
| website.If you search different sites, on the | | | | drawing traffic your site. Think of them as |
| web, you will see many websites that have | | | | invisible text boxes full of keywords and |
| their company name and home in the title bar. | | | | keyword phrases.Other TagsYou can put your |
| It may be something like this.Arabians de | | | | keywords and keyword phrases into your |
| Argentina | HOMEChanging the title to include | | | | navigation page or other text links.What all |
| specific keyword phrases will increase the | | | | this does, is increase your website's keyword |
| search engine's ability to find your site. | | | | density. As search engines looks for |
| Try it this way.Training and History of | | | | information, your entry looks appealing |
| Arabian Horses in Argentina | Arabians de | | | | because you have more keywords and keyword |
| ArgentinaWhich do you think is more | | | | phrases. This causes it to present your page |
| focused?Header TagsWhile spreading keywords | | | | before other similar pages.Of all the above, |
| and keyword phrases throughout your website, | | | | a descriptive title bar may be the most |
| a good place to insert them is in your header | | | | important. Experiment with the others and see |
| tags.Header tags are the bold print section | | | | how it affects your page rankings.In our next |
| introductions you use to break up your text | | | | installment, we will look at another great |
| into smaller more digestible pieces. | | | | way to make your website attract the |
| | | | attention of the big search engines. Do not |
| | | | loose that keyword list!Parrott Writing |
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