| In part one; we learned that keywords and keyword | | | | tags are not the only place you can imbed keywords. |
| phrases are an important part of the success of our | | | | You can use them in alternative text or graphic labels. |
| website. Also, we had a homework assignment.Pull | | | | For graphic labels, open the graphic then save it with |
| out your list of keywords and keyword phrases, and | | | | the new file name. Therefore, JPG00001.jpg becomes |
| we will learn what to do with them.Since your | | | | Arabian.jpg or better Argentinean_Arabian_Horse.jpg. |
| keywords have to be spread throughout you | | | | Then insert it into your website.Be careful though; |
| website to maximize their effectiveness, let us start | | | | make sure you do not over do it and get in trouble |
| with the top of the web page and work our way to | | | | with the search engine police.Meta TagsMeta tags are |
| the bottom.Title BarOne if the most important places | | | | on your website for the purpose of drawing traffic |
| to insert our keywords is the title bar. This is the | | | | your site. Think of them as invisible text boxes full of |
| text you see in the blue line, at the top of your | | | | keywords and keyword phrases.Other TagsYou can |
| website.If you search different sites, on the web, | | | | put your keywords and keyword phrases into your |
| you will see many websites that have their company | | | | navigation page or other text links.What all this does, |
| name and home in the title bar. It may be something | | | | is increase your website's keyword density. As |
| like this.Arabians de Argentina | HOMEChanging the | | | | search engines looks for information, your entry |
| title to include specific keyword phrases will increase | | | | looks appealing because you have more keywords |
| the search engine's ability to find your site. Try it this | | | | and keyword phrases. This causes it to present your |
| way.Training and History of Arabian Horses in | | | | page before other similar pages.Of all the above, a |
| Argentina | Arabians de ArgentinaWhich do you think | | | | descriptive title bar may be the most important. |
| is more focused?Header TagsWhile spreading | | | | Experiment with the others and see how it affects |
| keywords and keyword phrases throughout your | | | | your page rankings.In our next installment, we will |
| website, a good place to insert them is in your | | | | look at another great way to make your website |
| header tags.Header tags are the bold print section | | | | attract the attention of the big search engines. Do |
| introductions you use to break up your text into | | | | not loose that keyword list!Parrott Writing Services, a |
| smaller more digestible pieces. | | | | San Antonio Texas company specializing in web |
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| History | | | | businesses. |
| TrainingGraphic and Alternative Text TagsHeader | | | | |